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She was such a powerful voice, an amazing storyteller, emphasising certain aspects of her narration by making noises, clapping her hands.You could let her tell the story with a very little intervention from the journalist. To this day it is one of our most listened to episodes.” Feedback has shown that people are intrigued by these kind of personal stories that do not typically get a hearing on mass media. Not just trying to give a voice, literally, but essentially provide an in-depth narrative storytelling format, so that other people can feel inspired by these stories,” elaborates Tesdell.“I’ve been interested in audio storytelling for quite a while.I find radio very powerful, but as a technology it hasn’t really evolved over the last 50-60 years”, explained Ramsey Tesdell, a managing partner at Sowt.But in the media, the two might as well be an inseparable combo that perpetuates violence, misogyny, and barbarism.Basically, the media is racist AF when it comes to depictions of Arabs and Muslims–especially Muslims who are also Arab–and dole out stereotypes about them like it’s going out of style.
Reaching out to real people, this audio podcast offers an intimate experience touching upon some of the most critical issues troubling the Middle East.“And this is what we are trying to do,” emphasises Tesdell.“We are trying to modernise radio by pushing through new formats and styles to create a really powerful story.” The intimacy of audio is also a crucial factor for the interviewees Sowt approaches.Unfortunately, these stereotypes prevail in movies that are meant to be offensive–like ?Did you know the original lyrics were, "Oh, I come from a land, from a faraway place. Where they cut off your ear if they don't like your face.
The crucial question arises, what will come out of this experiment in the future?