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Rich and creamy with just a hint of green tea tang, this is one dessert you definitely want to venture out for.
It's tough not to smile when your breakfast cereal comes with a free pair of socks or your latest clothing purchase bags you a designer kitchen knife.
The streets of Gangnam, Hongdae or Dongdaemun offer countless anytime venues for drinking, eating and all kinds of play.
Financiers and consultants fly to Seoul from all over Asia on weekends for the booking experience at Seoul nightclubs.
Real-time updates in the world's most connected city are every Korean celebrity's nightmare.
Check the personal blogs of crazy sa-seng (stalker fans) and decode the mono-character posts for hourly updates on your favorite hallyu star.
From TV and billboards to ramen packages and water filters, girl groups are everywhere in Seoul.